The attention is generating industry buzz. Yet it’s also causing Ferrier, shown at left engrossed in his work, a fair amount of distress, sources close to the advertising superstar are saying. “His home life is suffering,” said Paulette Wilson, account supervisor for Killian and Company and someone close to Ferrier. “He’s always either honing copy, or headed to the bank.”
Ferrier is known for his insightful, market-savvy, and creative approach to copywriting and as the rare find in a freelancer—one who approaches the brands he is working on with the passion of an in-house writer. “He’s never satisfied with lackluster headlines or brand-shallow content,” said fellow freelancer Marc DuPont, a designer, “and he abhors direct deposit.”
Ferrier was quoted as saying only, “It’s what I do.”
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